Headquartered in Bangkok, Thailand, Betagro is the country’s leading integrated food company. The business spans across animal feed, pharmaceuticals, livestock, poultry, eggs. It also distributes processed foods pet food. Betagro’s production and distribution network reaches every region of Thailand and extends into international markets across Asia. The company operates 64 production plants across Thailand, Cambodia, Laos, Myanmar, and Singapore, with an export network serving more than 30 countries worldwide.
Storia di successo
Betagro
Gestione dei trasporti
Betagro strengthens farm-to-fork transportation with Blue Yonder
L'azienda
La sfida aziendale
Betagro operates in a difficult cost environment shaped by a variety of factors such as illegal meat smuggling, shifting meat demand, rising global logistical expenses, and uneven post-pandemic volatility, among others.
Additionally, the company’s transportation planning processes were strained by network complexity. The company has inbound movements from farms and suppliers to plants, outbound distribution from plants and branches to customers, and regional branch operations across Thailand.
La soluzione
Betagro selected Blue Yonder Transportation Management (TMS) to reduce logistics and transportation costs across its food and protein business unit in Thailand. The Blue Yonder Transportation Manager solution manages end-to-end domestic transportation for inbound farm and supplier movements involving poultry, swine, and eggs, as well as outbound finished goods distribution to branches, shops, and other customer locations.
Blue Yonder Professional Services led the implementation from blueprinting through rollout support. The team facilitated business and IT workshops, documented requirements, configured Betagro’s TMS environment, designed SAP integration with Blue Yonder Platform Data Cloud, and supported key user training and go-live activities.
"Embracing Blue Yonder TMS is our foundational step toward optimizing logistics expenditure and transforming how we manage distribution. As the key driver of our network operations, TMS empowers our teams with accurate data, streamlined workflows, and enhanced connectivity, ensuring we deliver excellence at every step of our logistics network."
–Virat Worapodmongkol, AVP, Logistics Management, Betagro
Building control across a complex transportation network
Betagro faced cost pressure from several areas at once. Pork and chicken prices were affected by illegal meat smuggling and shifts in market demand. Feed material prices increased, while global logistics costs added pressure to production and distribution expenses. Slower post-pandemic recovery in domestic and international markets, combined with foreign currency volatility, made cost discipline even more important.
Transportation planning across its fleet of 1800 vehicles added another operational pressure point, as manual processes could not keep pace with the company’s network complexity. Delivery plans were built manually from delivery-order reports. Driver and truck assignments relied heavily on planner experience, while carrier availability was confirmed through phone calls and email. Tariff and rating work required spreadsheets, manual updates, and local knowledge of region-specific rate cards. When fuel prices changed, rate adjustments created rework and increased the risk of inconsistent freight cost application.
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